Comparison · verified July 2026
FitPortal vs TrueCoach
The TrueCoach alternative for personal trainers, Xplor's coaching platform, known for its simple programming workflow.
The short answer
FitPortal is a flat-price, white-label alternative to TrueCoach. TrueCoach charges $29.98/month for 5 clients, $69.98/month for 20, and $164.98/month for 50, takes a 5% fee on client payments, and reserves its branded app for the Standard plan and above. FitPortal Professional is $49/month for up to 30 clients with white-label branding and payments included, and no percentage fee on your revenue.
Pricing, side by side
TrueCoach figures verified July 2026 from public pricing and independent breakdowns, confirm current pricing on their site.
| FitPortal | TrueCoach | |
|---|---|---|
| Entry price | Free (5 clients) | $29.98/mo (5 clients) |
| 20–30 client roster | $49/mo flat | $69.98/mo (20-client cap) |
| Fee on client payments | None from FitPortal | 5% per transaction |
| Your own branded app | Included at $49/mo | Standard plan and up only |
| Free tier | Yes, 5 clients | No (14-day trial) |
| Pricing model | Flat per plan | Client-count tiers + 5% payment fee |
Starter $29.98/mo (5 clients), Standard $69.98/mo (20 clients), Pro $164.98/mo (50 clients), custom above 50. A 5% transaction fee applies to client billing (as of January 2026). Branded app on Standard and Pro only.
What TrueCoach does well
- •One of the best-liked programming workflows in coaching software
- •Strong coach community and a long track record with strength coaches
- •90-day money-back guarantee for first-time annual subscribers
Where FitPortal wins
- •The 5% payment fee grows with your revenue, for a coach billing $5,000/month that's $250/month, more than the subscription itself
- •Client-count tiers put you on an upgrade treadmill as you grow
- •No free tier to start on
Being fair: stay with TrueCoach if…
Your workflow is built around TrueCoach's programming style and community, and you either don't bill through the platform or your billing volume is small enough that 5% doesn't sting.
About FitPortal
FitPortal's solo-trainer plans: Starter is free forever for up to 5 clients; Professional is $49/month for up to 30 clients and includes white-label branding, your own domain, AI tools, and client payments. No per-client fees and no paid add-on modules.
Frequently asked questions
Does TrueCoach take a percentage of client payments?
Yes, as of January 2026 TrueCoach charges a flat 5% per transaction on client billing, on top of the monthly subscription. FitPortal does not take a percentage of your client payments.
What's a TrueCoach alternative with a free plan?
FitPortal Starter is free forever for up to 5 clients. TrueCoach has no free tier, its Starter plan is $29.98/month for the same 5-client roster.
Is white-label branding cheaper on FitPortal than TrueCoach?
On TrueCoach the branded experience requires the Standard plan ($69.98/month) or above. FitPortal includes full white-label branding and a custom domain at $49/month.