Comparison · verified July 2026
FitPortal vs TrueCoach
The TrueCoach alternative for personal trainers — Xplor's coaching platform, known for its simple programming workflow.
The short answer
FitPortal is a flat-price, white-label alternative to TrueCoach. TrueCoach charges $29.98/month for 5 clients, $69.98/month for 20, and $164.98/month for 50, takes a 5% fee on client payments, and reserves its branded app for the Standard plan and above. FitPortal Professional is $49/month for up to 30 clients with white-label branding and payments included, and no percentage fee on your revenue.
Pricing, side by side
TrueCoach figures verified July 2026 from public pricing and independent breakdowns — confirm current pricing on their site.
| FitPortal | TrueCoach | |
|---|---|---|
| Entry price | Free (5 clients) | $29.98/mo (5 clients) |
| 20–30 client roster | $49/mo flat | $69.98/mo (20-client cap) |
| Fee on client payments | None from FitPortal | 5% per transaction |
| Your own branded app | Included at $49/mo | Standard plan and up only |
| Free tier | Yes — 5 clients | No (14-day trial) |
| Pricing model | Flat per plan | Client-count tiers + 5% payment fee |
Starter $29.98/mo (5 clients), Standard $69.98/mo (20 clients), Pro $164.98/mo (50 clients), custom above 50. A 5% transaction fee applies to client billing (as of January 2026). Branded app on Standard and Pro only.
What TrueCoach does well
- •One of the best-liked programming workflows in coaching software
- •Strong coach community and a long track record with strength coaches
- •90-day money-back guarantee for first-time annual subscribers
Where FitPortal wins
- •The 5% payment fee grows with your revenue — for a coach billing $5,000/month that's $250/month, more than the subscription itself
- •Client-count tiers put you on an upgrade treadmill as you grow
- •No free tier to start on
Being fair: stay with TrueCoach if…
Your workflow is built around TrueCoach's programming style and community, and you either don't bill through the platform or your billing volume is small enough that 5% doesn't sting.
About FitPortal
FitPortal's solo-trainer plans: Starter is free forever for up to 5 clients; Professional is $49/month for up to 30 clients and includes white-label branding, your own domain, AI tools, and client payments. No per-client fees and no paid add-on modules.
Frequently asked questions
Does TrueCoach take a percentage of client payments?
Yes — as of January 2026 TrueCoach charges a flat 5% per transaction on client billing, on top of the monthly subscription. FitPortal does not take a percentage of your client payments.
What's a TrueCoach alternative with a free plan?
FitPortal Starter is free forever for up to 5 clients. TrueCoach has no free tier — its Starter plan is $29.98/month for the same 5-client roster.
Is white-label branding cheaper on FitPortal than TrueCoach?
On TrueCoach the branded experience requires the Standard plan ($69.98/month) or above. FitPortal includes full white-label branding and a custom domain at $49/month.