FitPortal: your clients think you built this. The white-label coaching app with training, food, progress, check-ins, messages and payments under your name.
Everything they need.
Under your name.
Training.
You stay the coach.
The app does the admin.
Everything your clients see is your brand. Everything behind it saves you hours: programs you edit instead of write, weekly nutrition maths you approve, check-ins and payments in one place.
Start from a library, not a blank page
Ready-made programs, recipes, check-in forms and automations you edit and make your own, then assign to a client in two taps.
A page that brings clients in
Your own "Train with me" page collects enquiries into a Leads tab. Leads never count toward your client limit.
Weekly targets, worked out for you
Every week the app suggests new calories and macros from each client's trend weight and what they actually ate. Nothing reaches them until you approve it.
Programs that feel written for them
Edit any week, swap any exercise, set the next week to progress on its own. Clients log every set and see what to beat from last time.
Build your app
in ten seconds.
Type your business name, pick a design and a colour. These are real screens from the app.
- Four designs, each with three type styles
- Your colours, logo, app icon and greeting words
- Light or dark, the way each client prefers
- Your own domain. Our name never appears.
Stop showing your clients
someone else's demos.
Most coaching apps fill the exercise library with stock footage of a stranger. The Studio remakes the demos with you in them, in your own space. Same rep, same camera, same form.
Your name on the app
shouldn't cost extra.
Competitor details from their public pricing and help pages (TrueCoach help centre, December 2025), checked 27 September 2026. Prices change; check before you decide.
One flat price.
Pay for clients, not features.
Every paid plan is the whole app: your brand, your domain, payments, the library and automations. Start with 14 days free, no card.
Prices exclude any Stripe processing fees on client payments. Leads never count toward your client limit.
Before you ask.
Do my clients download it from the App Store?
No. You send them a link, they sign in, and your app goes on their home screen with your icon and name. No app store listing, no developer account, no waiting for review.
Will my clients ever see the FitPortal name?
Not on a paid plan. Your name, logo, colours and domain are everywhere they look. The free Starter plan is for trying the app with up to five clients before you brand it.
Do you take a cut of what my clients pay me?
No. Clients pay you through Stripe. Stripe charges its normal processing fee; we take nothing.
What is the Studio, exactly?
It remakes the exercise demos in your app with you performing them, in your own space, from a photo of you and a photo of the room. Every clip copies the original demo's movement and camera, so the form stays correct. Your first clip is included in the free trial.
Do I need a card to start?
No. The 14-day trial is the full app with no card. Pick a plan when you are ready to keep going.
I run a gym with several trainers. Is this for me?
Yes. Gym plans put several trainers under your gym's brand, for up to 150 members, 300 members or unlimited.
What if I outgrow my plan?
Move up a plan whenever you like. Your brand, clients and history come with you.
Your clients think
you built this.
Let them. 14 days free, no card, your app live today.
Start your free trial